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autor: Pauline Rowson

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2009-01-28
Telemarketing, Cold Calling and Appointment Making - The Easy Step by Step Guide - audiobook
Telemarketing, Cold Calling and Appointment Making - The Easy Step by Step Guide - audiobook
Pauline Rowson
Matrix Digital Publishing

Telemarketing presents companies with some great opportunities to win more business. If done professionally it can help you to stimulate orders, generate leads, and build rapport with your customers. If done incorrectly you can lose business, alienate your customers, and destroy your organisation's reputation. In addition, you might fall foul of the law. So it pays to get it right. But telemarketing strikes fear into the hearts of many...
Fundraising for Your School - The Easy Step by Step Guide - audiobook
Fundraising for Your School - The Easy Step by Step Guide - audiobook
Pauline Rowson
Matrix Digital Publishing

This book will help those schools who wish to generate extra money outside of statutory funding to fund innovative projects, capital build programmes, staffing costs and other initiatives. It covers:

The climate for fundraising

Organising for fundraising

Registering as a charity

Preparation and writing your appeal

Sources of funding - trusts, foundations and grants

Sources of funding - magazines and newspapers

Sources of funding - the rich and famous

Sources...








Marketing to Win More Business - Actively Market Your Business to Attract Customers - audiobook
Marketing to Win More Business - Actively Market Your Business to Attract Customers - audiobook
Pauline Rowson
Matrix Digital Publishing

In order to grow and survive in business, boosting your customer base and increasing your sales from those customers is paramount. And even if you are operating in the public sector, or in a non-profit organisation, there is still a need to communicate successfully with your target market.

This guide, written in a practical, straightforward style, covers how to win new customers and increase sales; how to market a business...


Communicating With More Confidence - The Easy Step by Step Guide - audiobook
Communicating With More Confidence - The Easy Step by Step Guide - audiobook
Pauline Rowson
Matrix Digital Publishing

Communicating effectively should be the simplest thing in the world, we talk and listen - or do we? And is that all there is to it? This audiobook shows you: how to read, interpret and use body language; how to open, structure and close conversations; how to influence people; how to get on someone's wavelength; how to recognise, understand and relate to different personalities; how men break the ice and women open conversations; what he says and what...
Building a Positive Media Profile - The Easy Step by Step Guide - audiobook
Building a Positive Media Profile - The Easy Step by Step Guide - audiobook
Pauline Rowson
Matrix Digital Publishing

Editorial coverage carries at least two and a half times the weight of advertising. It is a very cost effective way of raising an organisation's profile. This audiobook looks at how to build a positive media profile for an organisation. It provides information on how the media work and how to build good media relations. It also shows how to write a news release and get it published, how to conduct a radio and TV interview...
Being Positive and Staying Positive - Even When the Going Gets Tough - audiobook
Being Positive and Staying Positive - Even When the Going Gets Tough - audiobook
Pauline Rowson
Matrix Digital Publishing

Changing work patterns, pressures of this fast-paced life, family problems, life-cycle changes, and poor health can leave even the most positive of us feeling negative. So how do we cope when this happen? How do we resist the pressure to be all things to all men? How do we handle the guilt when we feel we are failing and inadequate? How can we learn to be more focused? And importantly, how can we learn to get pleasure out of life when everything around...


Are Your Customers Being Served? - How to Boost Profits by Delivering Exceptional Customer Service - audiobook
Are Your Customers Being Served? - How to Boost Profits by Delivering Exceptional Customer Service - audiobook
Pauline Rowson
Matrix Digital Publishing

Many organisations chase the Holy Grail of obtaining new customers, spending time, money, and energy on winning them only to provide them with a service or product that, quite frankly, is inferior. What a waste! If we do not look after our customers then someone else will. In addition, those dissatisfied customers will tell others about their experience, and once an organisation gains a negative reputation...


Successful Selling - The Easy Step by Step Guide - audiobook
Successful Selling - The Easy Step by Step Guide - audiobook
Pauline Rowson
Matrix Digital Publishing

We are all in the business of selling. Selling our products and our services, selling our company, and especially selling ourselves. So whether you are selling business to business, or business to consumer, this audiobook will tell you in simple steps how to close more sales and win more business. Topics covered include:

How to build better rapport with your prospects

How to sell to the right people

How to use a sales structure that works

How to overcome...