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Business English - ebook/pdf
Business English - ebook/pdf
Autor: Liczba stron: 248
Wydawca: C. H. Beck Język publikacji: polski
ISBN: 978-83-255-7432-1 Data wydania:
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Kategoria: ebooki >> prawo i podatki
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Podręcznik Business English powstał z myślą o tych, którzy dobrze znają język angielski ogólny i pragną rozszerzyć swoje umiejętności w zakresie języka biznesowego.

Poszczególne moduły tematyczne obejmują takie obszary jak m.in.: komunikacja w biznesie, zarządzanie, HR, marketing i reklama, finanse, logistyka oraz sprzedaż.

Każdy z 10 modułów zawiera kilka krótkich tekstów, obszerny słowniczek, dodatkowe ćwiczenia tematyczne, sekcję umożliwiającą kształcenie umiejętności komunikacyjnychczęść gramatyczną oraz ćwiczenia poświęcone pisaniu typowych tekstów biznesowych.

Umiejętności doskonalone w ramach podręcznika, pozwalają na osiągnięcie poziomu C1+ w zakresie Business English.

The Business English course is aimed at satisfying the needs of those who have a good command of general English and want to improve their business English skills. It covers all areas of business such as, for example: recruitment and employment, management, business communication, promotion and advertising, distribution and logistics, sales.

Each of the 10 modules of this handbook contains several short texts, lots of practice tasks and  an extensive vocabulary section. The handbook includes a grammar section and a section devoted to business writing. After completing the course you are expected to achieve C1+ level in business English.

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ELŻBIETA JENDRYCH BUSINESS English BUSINESS ENGLISH ELŻBIETA JENDRYCH BUSINESS English Wydawnictwo C.H.Beck Warszawa 2015 Product-Manager-Wydawca: Anna Wieczorek anna.wieczorek@beck.pl Projekt okładki: Robert Rogiński © Wydawnictwo C.H.Beck 2015 Wydawnictwo C.H.Beck Sp. z o.o. ul. Bonifraterska 17, 00-203 Warszawa Skład i łamanie: GRAFOS Druk i oprawa: Totem, Inowrocław ISBN 978-83-255-7431-4 ISBN e-book 978-83-255-7432-1 Spis treści I. BUSINESS ENVIRONMENT ................................................................................................................. 1.1. TEXTS ............................................................................................................................................................. 1.1.2. TYPES OF ECONOMY .......................................................................................................................... 1.1.3. STAGES OF A BUSINESS CYCLE ....................................................................................................... 1.1.4. INTERNAL AND EXTERNAL BUSINESS ENVIRONMENT ........................................................................ 1.1.5. PEST/SLEPT/STEEPLED ANALYSIS ................................................................................................... 1.1.6. COMPETITION ...................................................................................................................................... 1.1.7. GLOBALISATION .................................................................................................................................. 1.2. BUSINESS WRITING ................................................................................................................................... 1.3. SPEAKING SECTION ..................................................................................................................................... 1.4. GRAMMAR REVIEW .................................................................................................................................... 1.5. GLOSSARY .................................................................................................................................................... II. BUSINESS ORGANISATIONS ........................................................................................................... 2.1. TEXTS ............................................................................................................................................................. 2.1.1. BUSINESS PLANNING AND START-UP ........................................................................................... 2.1.2. TYPES OF BUSINESS ORGANISATIONS ........................................................................................... 2.1.3. SHAREHOLDERS AND STAKEHOLDERS .......................................................................................... 2.1.4. ORGANISATIONAL STRUCTURE ....................................................................................................... 2.1.5. BUSINESS DEVELOPMENT ................................................................................................................ 2.1.6. BUSINESS STRATEGY ......................................................................................................................... 2.1.7. FORMALISATION AND BUREAUCRACY ........................................................................................... 2.2. BUSINESS WRITING .................................................................................................................................... 2.3. SPEAKING SECTION .................................................................................................................................... 2.4. GRAMMAR REVIEW .................................................................................................................................... 2.5. GLOSSARY ................................................................................................................................................... III. ENTREPRENEURS AND MANAGERS ......................................................................................... 3.1. TEXTS ............................................................................................................................................................. 3.1.1. WHO IS WHO IN A BUSINESS ORGANISATION ............................................................................. 3.1.2. LEVELS OF MANAGEMENT ............................................................................................................... 3.1.3. MANAGERIAL FUNCTIONS, ROLES, SKILLS AND QUALITIES ..................................................... 3.1.4. LEADERSHIP AND MANAGEMENT STYLES ................................................................................... 3.1.5. PROJECT MANAGEMENT ................................................................................................................... 3.1.6. CHANGE MANAGEMENT ................................................................................................................... 3.1.7. COACHING AND MENTORING ........................................................................................................... 3.2. BUSINESS WRITING ................................................................................................................................... 3.3. SPEAKING SECTION .................................................................................................................................... 3.4. GRAMMAR REVIEW .................................................................................................................................... 3.5. GLOSSARY ................................................................................................................................................... 9 9 9 9 10 11 12 13 13 15 17 20 25 25 25 26 27 27 29 30 31 32 35 36 41 47 47 47 48 48 50 52 52 53 54 56 58 60 6 Spis treści IV. HUMAN RESOURCES .......................................................................................................................... 4.1. TEXTS ............................................................................................................................................................. 4.1.1. FUNCTIONS OF HUMAN RESOURCES DEPARTMENTS .................................................................. 4.1.2. WORKFORCE SEGMENTATION .......................................................................................................... 4.1.3. STAFF RECRUITMENT AND SELECTION .......................................................................................... 4.1.4. MOTIVATION ........................................................................................................................................ 4.1.5. ORGANISING PEOPLE ......................................................................................................................... 4.1.6. REMUNERATION ................................................................................................................................ 4.1.7. CORPORATE CULTURE ........................................................................................................................ 4.1.8. DEVELOPING EMPLOYEES ................................................................................................................ 4.1.9. PERFORMANCE APPRAISAL ............................................................................................................. 4.1.10. TERMINATION OF EMPLOYMENT ................................................................................................... 4.1.11. UNEMPLOYMENT .............................................................................................................................. 4.2. BUSINESS WRITING .................................................................................................................................... 4.3. SPEAKING SECTION ................................................................................................................................... 4.4. GRAMMAR REVIEW .................................................................................................................................... 4.5. GLOSSARY ................................................................................................................................................... V. PRODUCTION AND OPERATIONS .................................................................................................. 5.1. TEXTS ............................................................................................................................................................. 5.1.1. MANUFACTURING ............................................................................................................................... 5.1.2. PRIMARY, SECONDARY AND TERTIARY PRODUCTION .................................................................... 5.1.3. RESEARCH AND DEVELOPMENT ..................................................................................................... 5.1.4. JUST-IN-TIME PRODUCTION, AGILE MANUFACTURING, QUICK RESPONSE MANUFACTURING ... 5.1.5. OPERATIONS MANAGEMENT ........................................................................................................... 5.1.6. SOURCING AND PROCUREMENT, SUPPLY CHAIN MANAGEMENT ............................................ 5.1.7. OUTSOURCING AND OFFSHORING ................................................................................................... 5.1.8. THE BCG MATRIX ............................................................................................................................... 5.1.9. QUALITY .............................................................................................................................................. 5.2. BUSINESS WRITING .................................................................................................................................... 5.3. SPEAKING SECTION .................................................................................................................................... 5.4. GRAMMAR REVIEW .................................................................................................................................... 5.5. GLOSSARY ................................................................................................................................................... VI. MARKETING ........................................................................................................................................... 6.1. TEXTS ............................................................................................................................................................. 6.1.1. IDENTIFYING TARGET CUSTOMERS: MARKET SEGMENTATION ................................................ 6.1.2. MARKETING RESEARCH .................................................................................................................... 6.1.3. MARKETING MIX ................................................................................................................................ 6.1.4. SWOT ANALYSIS ................................................................................................................................. 6.1.5. ADVERTISING AND PROMOTION ..................................................................................................... 6.1.6. BRANDS ................................................................................................................................................ 6.1.7. BUILDING BRAND LOYALTY .............................................................................................................. 6.1.8. INTEGRATED MARKETING COMMUNICATION .............................................................................. 6.1.9. CUSTOMER FOCUS ............................................................................................................................. 6.2. BUSINESS WRITING .................................................................................................................................... 6.3. SPEAKING SECTION .................................................................................................................................... 6.4. GRAMMAR REVIEW .................................................................................................................................... 6.5. GLOSSARY ................................................................................................................................................... VII. SALES ......................................................................................................................................................... 7.1. TEXTS ............................................................................................................................................................. 7.1.1. DOMESTIC TRADE: RETAILING AND WHOLESALING ................................................................... 7.1.2. INTERNATIONAL TRADE .................................................................................................................... 7.1.3. REGIONAL ECONOMIC INTEGRATION ............................................................................................. 7.1.4. PRICING ................................................................................................................................................ 7.1.5. CONTRACT FOR SALE OF GOODS ..................................................................................................... 7.1.6. ORDER PROCESSING ........................................................................................................................... 64 64 64 65 66 68 68 69 70 73 74 76 76 77 79 82 84 90 90 90 91 92 92 94 94 96 96 98 98 103 105 109 114 114 114 115 116 118 118 119 121 121 122 123 128 128 131 136 136 136 137 139 140 141 142 Spis treści 7.1.7. DISTRIBUTION, TRANSPORT, LOGISTICS ......................................................................................... 7.1.8. CUSTOMER ATTENDANCE ................................................................................................................. 7.1.9. AFTER-SALES SERVICE .................................................................................................................... 7.1.10. COMPLAINTS HANDLING ................................................................................................................ 7.1.11. PRODUCT LIFE CYCLE ....................................................................................................................... 7.2. BUSINESS WRITING .................................................................................................................................... 7.3. SPEAKING SECTION ..................................................................................................................................... 7.4. GRAMMAR REVIEW .................................................................................................................................... 7.5. GLOSSARY ................................................................................................................................................... VIII. CORPORATE FINANCE .................................................................................................................... 8.1. TEXTS ............................................................................................................................................................. 8.1.1. INTRODUCTION .................................................................................................................................... 8.1.2. SOURCES OF FINANCE ....................................................................................................................... 8.1.3. MANAGEMENT ACCOUNTING .......................................................................................................... 8.1.4. BUDGETING AND COST ANALYSIS ................................................................................................. 8.1.5. FINANCIAL STATEMENTS ................................................................................................................. 8.1.6. CORPORATE TAXES ............................................................................................................................ 8.2. BUSINESS WRITING .................................................................................................................................... 8.3. SPEAKING SECTION ..................................................................................................................................... 8.4. GRAMMAR REVIEW .................................................................................................................................... 8.5. GLOSSARY ................................................................................................................................................... IX. BUSINESS COMMUNICATION ....................................................................................................... 9.1. TEXTS ............................................................................................................................................................. 9.1.1. INTRODUCTION TO COMMUNICATION ............................................................................................ 9.1.2. BASIC COMMUNICATION SKILLS ..................................................................................................... 9.1.3. CREATING AND COMMUNICATING PERSONAL BRANDS ........................................................... 9.1.4. ROLE OF FACE-TO-FACE COMMUNICATION IN BUSINESS .......................................................... 9.1.5. BUSINESS ETIQUETTE ........................................................................................................................ 9.1.6. BUSINESS WRITING ........................................................................................................................... 9.1.7. SOCIAL MEDIA, NETWORKING AND BUSINESS COMMUNICATION ........................................... 9.2. BUSINESS WRITING .................................................................................................................................... 9.3. SPEAKING SECTION ................................................................................................................................... 9.4. GRAMMAR REVIEW ................................................................................................................................... 9.5. GLOSSARY ................................................................................................................................................... X. NEW MODELS OF BUSINESS .......................................................................................................... 10.1. TEXTS ........................................................................................................................................................... 10.1.1. THE TRIPLE BOTTOM LINE .............................................................................................................. 10.1.2. THE CHANGING WORKPLACE ........................................................................................................ 10.1.3. CORPORATE PHILANTHROPY AND CSR ....................................................................................... 10.1.4. SUSTAINABILITY AND ENVIRONMENTALISM ............................................................................. 10.1.5. CONSCIOUS CAPITALISM ................................................................................................................ 10.1.6. REINVENTING MANAGEMENT AND LEADERSHIP ..................................................................... 10.1.7. THE AGE OF CUSTOMER CAPITALISM .......................................................................................... 10.1.8. BUSINESS ETHICS ............................................................................................................................. 10.2. BUSINESS WRITING ................................................................................................................................... 10.3. SPEAKING SECTION ................................................................................................................................... 10.4. GRAMMAR REVIEW .................................................................................................................................. 10.5. GLOSSARY .................................................................................................................................................. XI. REVISION SECTION ............................................................................................................................. KEY ........................................................................................................................................................................ 7 142 143 144 144 145 146 148 149 151 159 159 159 159 160 160 161 162 163 168 169 169 175 175 175 176 177 178 179 180 181 182 183 185 188 192 192 192 193 194 196 196 197 199 201 202 203 206 207 213 231 I. BUSINESS ENVIRONMENT Companies are not lonely islands, they operate in a business environment, both external (the market, the stage of a business cycle and the type of economy) and internal (within a company). Today, businesses are strongly influenced by the external environment: cus- tomers’ needs, competition, the globalised economy as well as technological innovations or environmental pressures. In this module we will focus on the business environment, on different types of economy, on the stages of a business cycle and finally, on competition. 1.1. TEXTS 1.1.2. TYPES OF ECONOMY An economy is called a free economy if all individuals are free to start and run a business and when all resources are owned, allocated and controlled by individuals. In a free economy there are no regulations imposed on businesses by the government. This is an extreme situation and a completely free economy is a utopia which does not exist in the real world. The other extreme involves an economy which is owned and fully controlled by the state – such countries have a command economy (also called a planned economy or a state-con- trolled economy). What we can witness in most countries today is a mixed economy – a combination of state-owned and privately owned business organisations. Some business organisations belong to individuals, others – to the state. What is important is the proportion of state-owned and privately owned businesses. In the majority of democratic countries most business organisations are in private hands. The state, however, may wish to control some strategic industries like coal mining, energy or railways or may impose some regulations either to protect employees at work (employment protection) or to protect consumers. 1.1.3. STAGES OF A BUSINESS CYCLE A ‘business cycle’ is a term that denotes fluctuations in the economy over a period of several years (approximately 6 years). It is characterised by periods of economic growth and decline that repeat themselves over time. The four phases of the business cycle are presented below.
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