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How to Avoid Culture Clashes - ebook/pdf
How to Avoid Culture Clashes - ebook/pdf
Autor: Liczba stron: 20
Wydawca: Colorful Media Język publikacji: polski
ISBN: 978-8-3643-4081-9 Data wydania:
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Kategoria: ebooki >> nauka języków obcych >> angielski
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Business English Magazine Language Guide Dear Readers, In this edition of BEM’s business vocabulary handbook, we offer you a real treat1: an in- depth2 guide3 that will help you learn your way around4 dealing with a foreign culture in busi- ness. It’s no secret that many business deals5 can be completely derailed6 by someone who doesn’t behave7 properly in a given8 context, either by saying or doing something that may offend9 someone. Most often this is caused by being unprepared10 to understand and adapt11 to another culture. Since the business culture of the US and English-speaking countries is very Western in nature, many entrepreneurs12 wrongly assume13 that it’s the norm, thinking that merely14 learning another language will let them get by15, or even expecting16 everyone to speak English and behave in some uniform17 way. That first expectation is indeed18 the standard nowadays19, but what about various20 cultures, habits21 and traditions that are cherished22 by members of other cultures? After all, if we all act the same way, we may lose what makes us so different and unique23 as human beings24. So instead of adopting a one-size-fits-all25 bland26 Western business culture, why not learn what other cultures find proper and which traps to avoid27, learn how to embrace28 modern multiculturalism29 that isn’t synonymous with30 lack of individuality31. And besides, who knows what great new business opportunity awaits32 if you simply learn about other cultures and find how to operate in them? Read on! 1 treat triːt miłaniespodzianka 2 in-depthˈɪndepθobszerny 3 guide gaɪd poradnik 4 tolearnone’swayarounddoingsth tǝ lɜːn wʌnz weɪ ǝˈraʊnd ˈduːɪŋ ˈsʌmθɪŋ nauczyćsięjaksięczymś zajmować/jaksobiezczymśradzić 5 deal diːlkontrakt,umowa 6 toderailsth tǝ dɪˈreɪl ˈsʌmθɪŋ wykoleić,popsuć 7 tobehave tǝ bɪˈheɪv zachowywaćsię 8 given ˈɡɪvn dany 9 tooffendsb tu əˈfend ˈsʌmbədi obrazić,urazićkogoś 10 unprepared ˌʌnprɪˈpeəd niegotowy 11 toadapt tu əˈdæpt dostosowaćsię 12 entrepreneur ˌɒntrəprəˈnɜː(r) przedsiębiorca 13 toassume tu əˈsjuːm założyć 14 merely ˈmɪəli zaledwie,tylko 15 toletsbgetby tǝ let ˈsʌmbədi get baɪ pozwolićkomuś (jakotako)dawaćsobieradę 16 toexpectsbtodosth tu ɪkˈspekt ˈsʌmbədi tǝ dǝ ˈsʌmθɪŋ oczekiwaćodkogoś,żecośzrobi 17 uniform ˈjuːnɪfɔːmjednakowy,takisam 18 indeed ɪnˈdiːdwrzeczysamej 19 nowadays ˈnaʊədeɪz obecnie 20 various ˈveəriəs rozmaity 21 habit ˈhæbɪt zwyczaj 22 tocherishsth tǝ ˈtʃerɪʃ ˈsʌmθɪŋ pielęgnowaćcoś,hołubić 23 unique juˈniːk unikalny 24 humanbeing ˈhjuːmən ˈbiːɪŋistotaludzka 25 one-size-fits-all wʌn saɪz fɪts ɔːl uniwersalny,pasujący dowszystkiego(tylkoprzedrzeczownikiem) 26 bland blænd nijaki 27 toavoid tu əˈvɔɪd unikać 28 toembracesth tu ɪmˈbreɪs ˈsʌmθɪŋ przyjąćcoś, zaakceptować 29 multiculturalism ˌmʌltiˌkʌltʃərəlɪz(ə)m wielokulturowość 30 tobesynonymouswithsth tǝ bi sɪˈnɒnɪməs wɪð ˈsʌmθɪŋ byćtożsamym/równoznacznymzczymś 31 individuality ˌɪndɪˌvɪdʒuˈælətitu:czyjeśpoczucie unikalnośći/niepowtarzalności 32 toawait tu ǝˈweɪt czekać(nakogoś/coś) Poradnik biznesowo-językowy jest bezpłatnym dodatkiem do Business English Magazine nr 45/2015. Opracowanie: Daria Frączek Zdjęcie na okładce: Carlo Dapino Colorful Media ul. Lednicka 23, 60-413 Poznań tel. 61 833 63 28, redakcja@business-english.com.pl Cultural Dimensions as the Starting Point for Multiculturalism Geert Hofstede is a social psychologist whose seminal works have both created and shaped the field of cultural dimensions – an area of study of social behaviour that tran- scends and encompasses psychology, sociology and anthropology. Any practical advice on how to deal with different cultures and avoid clashes should begin with at least a nod in his direction. According to Hofstede, various cultures (and hence various countries and societies that are comprised of members of such cultures) present certain quantifiable, visible and cat- egorisable character traits that are very different from one nation to the next. Initially, that difference would be ascribed by him to just four areas. On his website, he states that there are “four anthropological problem areas that different national societies handle differently: ways of coping with inequality, ways of coping with uncertainty, the relationship of the individual with her or his primary group, and the emo- tional implications of having been born as a girl or as a boy”. Since his initial research, others have come up with two more dimensions – one having to do with being more oriented towards one’s pleasure or more towards showing moderation, and the other connected to the way certain cultures approach goals that are closer or further away in time. These two dimensions also play a certain role in business and commerce. Of course, Hofstede’s (and his successors) research into cultural dimensions has much wider implications than just business, but in our handy guide we will try to simply explain what each of these so-called dimensions is and what it means for doing business in another country, in a multi-national context or when dealing with foreigners of certain descent. Let’s start with Individualism versus Collectivism. Individualism vs. Collectivism This aspect describes how much of an emphasis is placed on one’s own achievements, independence and autonomy in making decisions or following rules. In places where indi- vidualism is highly valued, personal opinion is very important, there is respect for smaller groups, where each person can stand up to all the others and express their opinion freely. Societies or communities where collectivism is more valued tend to form coherent groups (e.g. larger families) where one’s own well-being is dependent on that of the group, and hence one’s own ideas, independent decision-making or personal achievements are treated as either unimportant or even detrimental to the group. Traditionally, Asian coun- tries are regarded as more collectivist in nature. The same concerns most less developed countries, where families tend to be larger, and many Latin and African countries. By the same measure, America and Europe are often regarded as low-to-middle collectivist. How- ever, this perception is mostly based on some rather superficial observations and may not hold entirely true. BUSINESS ENGLISH MAGAZINE 3
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