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kategoria: audiobooki angielskie
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NOWOŚCI dodane od twojej poprzedniej wizyty: +23
2009-01-28
Telemarketing, Cold Calling and Appointment Making - The Easy Step by Step Guide - audiobook
Telemarketing, Cold Calling and Appointment Making - The Easy Step by Step Guide - audiobook
Pauline Rowson
Matrix Digital Publishing

Telemarketing presents companies with some great opportunities to win more business. If done professionally it can help you to stimulate orders, generate leads, and build rapport with your customers. If done incorrectly you can lose business, alienate your customers, and destroy your organisation's reputation. In addition, you might fall foul of the law. So it pays to get it right. But telemarketing strikes fear into the hearts of many...
Entrepreneurship - The Seeds of Success - audiobook
Entrepreneurship - The Seeds of Success - audiobook
John Forbat
Matrix Digital Publishing

Challenge the normally accepted limits of ''what is possible'' in business

Entrepreneurship is usually associated with individuals and small companies. Yet it is the successful entrepreneurs who develop businesses into large corporations - their spirit, leadership and determination lead to great things.

In this book John Forbat, serial entrepreneur, covers:

- Characteristics you will need to succeed...




















The Naked Trader - How Anyone Can Make Money Trading Shares - audiobook
The Naked Trader - How Anyone Can Make Money Trading Shares - audiobook
Robbie Burns
Matrix Digital Publishing

It's back - and this time it's even more revealing. In this completely updated and expanded edition, top trader Robbie Burns gives you the lowdown on the strategies you need to make money from the stock market without having to sit at a screen all day. Robbie quit the rat race in 2001, and believes you can do it too.The original Naked Trader flew off the shelves as the glowing reviews from readers mounted up...









7 Biggest Mistakes When Making Sales Calls - audiobook
7 Biggest Mistakes When Making Sales Calls - audiobook
David Ryder
Matrix Digital Publishing

You need customers but don't know how to get them.

You do NOT want: gurus talking in lofty terms about having the right attitude, understanding psychology and other great sounding but ultimately unhelpful theories.

You do want: a SIMPLE, practical guide on how to sell over the phone or how to arrange meetings that you can convert to sales. No gimmicks. No tricks. No nonsense.

And you want it written by someone who has been successfully selling and...






Golden Rules - Handling Objections - audiobook
Golden Rules - Handling Objections - audiobook
David Ryder
Matrix Digital Publishing

You need new customers. You've got your list of prospects. You are prepared to make the phone calls and press the flesh. But one problem keeps plaguing your mind.

How do you deal with the objections that will inevitably come up? How do you turn the prospect around? What do you say to someone who completely throws you with some obscure objection. And how do you know if they are serious or just blowing smoke in your face...




Golden Rules - Effective Listening - audiobook
Golden Rules - Effective Listening - audiobook
David Ryder
Matrix Digital Publishing

You've got through to the prospective customer either or the phone or in person. It's taken preparation, effort, persistence and a slice of luck. But there you are with that one opportunity to make a sale, secure a deal.

What on earth do you say? How do you win the prospect over? How do you persuade them that you have the right product or service for them? You've heard that ''people buy people'', but how do you put that into practice...




Fundraising for Your School - The Easy Step by Step Guide - audiobook
Fundraising for Your School - The Easy Step by Step Guide - audiobook
Pauline Rowson
Matrix Digital Publishing

This book will help those schools who wish to generate extra money outside of statutory funding to fund innovative projects, capital build programmes, staffing costs and other initiatives. It covers:

The climate for fundraising

Organising for fundraising

Registering as a charity

Preparation and writing your appeal

Sources of funding - trusts, foundations and grants

Sources of funding - magazines and newspapers

Sources of funding - the rich and famous

Sources...








Motivating Your Staff for Better Performance - Build Trust and Motivate People - audiobook
Motivating Your Staff for Better Performance - Build Trust and Motivate People - audiobook
Brian B. Brown
Matrix Digital Publishing

Business owners and managers are under increasing pressure to perform. Never has there been a better time to practice good people motivation and management techniques. Lack of employment security and flexible working contracts have reduced the level of loyalty, so more emphasis needs to be placed on building positive relationships with people. Traditional carrot-and-stick management techniques no longer work...


Writing a Business Plan - And Making it Work - audiobook
Writing a Business Plan - And Making it Work - audiobook
Brian B. Brown
Matrix Digital Publishing

Why should you use your valuable time creating a document that tries to look into the future while the world is changing around you? How can you decide now what you will be doing in one year's time, or three or even five?
Writing Newsletters and Articles - Write Successful Articles That People Want to Read - audiobook
Writing Newsletters and Articles - Write Successful Articles That People Want to Read - audiobook
Pamela Brooks
Matrix Digital Publishing

What makes a successful newsletter? How do you structure an article that people want to read? How do you secure a commission from a magazine? This guide will show you:

how to open articles

how to make them flow and use good closing paragraphs

how to use case studies

where to find experts and how to interview them

how to write the article up

how to approach magazines to secure a commission

how to design and layout newsletters

Suitable reading for anyone...
Managing Change - Adapt and Evolve Your Organisation to Keep Ahead in a Changing World - audiobook
Managing Change - Adapt and Evolve Your Organisation to Keep Ahead in a Changing World - audiobook
Brian B. Brown
Matrix Digital Publishing

A certainty in life is that things will change - sometimes bringing new experiences we enjoy and at other times those we would prefer to avoid. While change may be certain, our natural aversion to it creates conflicting pressures.

Failure to recognise and address these conflicts is the main reason why change initiatives do not produce the gains, growth, and security anticipated. This book will help you to understand what drives change in your organisation...






Marketing to Win More Business - Actively Market Your Business to Attract Customers - audiobook
Marketing to Win More Business - Actively Market Your Business to Attract Customers - audiobook
Pauline Rowson
Matrix Digital Publishing

In order to grow and survive in business, boosting your customer base and increasing your sales from those customers is paramount. And even if you are operating in the public sector, or in a non-profit organisation, there is still a need to communicate successfully with your target market.

This guide, written in a practical, straightforward style, covers how to win new customers and increase sales; how to market a business...


Writing Advertising Copy - How to Write Winning Copy that Boosts Response Rates and Gets Results - audiobook
Writing Advertising Copy - How to Write Winning Copy that Boosts Response Rates and Gets Results - audiobook
Pamela Brooks
Matrix Digital Publishing

Copywriting is easy, isn't it? Just put a few words together and stick it in the newspaper, or send out a letter and wait for the orders to flood in. Well, if you want throw money away, then that is exactly what you do. But planning and using the right techniques will make your advertisement or letter more effective and get you results. This guide looks at how to write copy for advertisements, brochures...
Recruiting the Right Staff - How to Get the Best People for Your Business - audiobook
Recruiting the Right Staff - How to Get the Best People for Your Business - audiobook
Chris Dukes
Matrix Digital Publishing

Employing the right people is critical to the success of any business. Appointing the wrong person can be expensive, not only in monetary terms but also in terms of wasted time and energy. It can also lead to internal conflict, higher absenteeism, and lost production time. Recruitment is not simply about discovering ways to get hold of someone quickly and cheaply to fill a gap; it is about an analysis of your organisation's needs and filling that...
Fewer, Shorter, Better Meetings - How to Make Your Meetings More Effective - audiobook
Fewer, Shorter, Better Meetings - How to Make Your Meetings More Effective - audiobook
Brian Lomas
Matrix Digital Publishing

This easy step-by-step guide will show you how to make meetings more effective; how to get meetings off to the right start; how to get difficult messages across; how to encourage participation; how to manage conflict in meetings; how to set agendas and keep the meeting focused; whether or not to call a meeting; and the alternatives to meetings.
Stress and Time Management - How to Reclaim Control and Redress Your Work-Life Balancev - audiobook
Stress and Time Management - How to Reclaim Control and Redress Your Work-Life Balancev - audiobook
Brian Lomas
Matrix Digital Publishing

Time is a wasting asset, because once it has been spent, it can never be retrieved. There is no such thing as a refund, and the only re-runs are the ones that might be shown on the television. Everyone is under more pressure these days - the pace of life is faster, and individuals are being asked to work longer hours, sometimes with damaging consequences to their health and private life. Good time management is essential...


Better Budgeting for Your Business - Optimize Your Company’s Financial Perfomance - audiobook
Better Budgeting for Your Business - Optimize Your Company’s Financial Perfomance - audiobook
Brian B. Brown
Matrix Digital Publishing

In an increasingly cost conscious world, control over your organisation's income and expenditure is vital. For most successful organisations, this control begins with a budgeting process that sets the scene and forms the basis for the business operation for the year ahead. But for many people, budgeting is a time-consuming nuisance to be endured with as little patience and commitment as is possible...


Communicating With More Confidence - The Easy Step by Step Guide - audiobook
Communicating With More Confidence - The Easy Step by Step Guide - audiobook
Pauline Rowson
Matrix Digital Publishing

Communicating effectively should be the simplest thing in the world, we talk and listen - or do we? And is that all there is to it? This audiobook shows you: how to read, interpret and use body language; how to open, structure and close conversations; how to influence people; how to get on someone's wavelength; how to recognise, understand and relate to different personalities; how men break the ice and women open conversations; what he says and what...
Building a Positive Media Profile - The Easy Step by Step Guide - audiobook
Building a Positive Media Profile - The Easy Step by Step Guide - audiobook
Pauline Rowson
Matrix Digital Publishing

Editorial coverage carries at least two and a half times the weight of advertising. It is a very cost effective way of raising an organisation's profile. This audiobook looks at how to build a positive media profile for an organisation. It provides information on how the media work and how to build good media relations. It also shows how to write a news release and get it published, how to conduct a radio and TV interview...
Maverick, The - Dispatches from an Unrepentant Capitalist - audiobook
Maverick, The - Dispatches from an Unrepentant Capitalist - audiobook
Luke Johnson
Matrix Digital Publishing

For eight years between 1998 and 2006, Luke Johnson wrote a regular column as ''The Maverick'' in The Sunday Telegraph. His short, pithy essays tackled subjects ranging from rich lists to bankrupt companies, from high finance to investment techniques, from philanthropy to trophy wives, bringing a practitioner's eye to the commercial world and the people in it.

'The Maverick' quickly developed a cult following among readers who wanted to understand...


Being Positive and Staying Positive - Even When the Going Gets Tough - audiobook
Being Positive and Staying Positive - Even When the Going Gets Tough - audiobook
Pauline Rowson
Matrix Digital Publishing

Changing work patterns, pressures of this fast-paced life, family problems, life-cycle changes, and poor health can leave even the most positive of us feeling negative. So how do we cope when this happen? How do we resist the pressure to be all things to all men? How do we handle the guilt when we feel we are failing and inadequate? How can we learn to be more focused? And importantly, how can we learn to get pleasure out of life when everything around...


Are Your Customers Being Served? - How to Boost Profits by Delivering Exceptional Customer Service - audiobook
Are Your Customers Being Served? - How to Boost Profits by Delivering Exceptional Customer Service - audiobook
Pauline Rowson
Matrix Digital Publishing

Many organisations chase the Holy Grail of obtaining new customers, spending time, money, and energy on winning them only to provide them with a service or product that, quite frankly, is inferior. What a waste! If we do not look after our customers then someone else will. In addition, those dissatisfied customers will tell others about their experience, and once an organisation gains a negative reputation...


Successful Selling - The Easy Step by Step Guide - audiobook
Successful Selling - The Easy Step by Step Guide - audiobook
Pauline Rowson
Matrix Digital Publishing

We are all in the business of selling. Selling our products and our services, selling our company, and especially selling ourselves. So whether you are selling business to business, or business to consumer, this audiobook will tell you in simple steps how to close more sales and win more business. Topics covered include:

How to build better rapport with your prospects

How to sell to the right people

How to use a sales structure that works

How to overcome...