Cyfroteka.pl

klikaj i czytaj online

Cyfro
Czytomierz
00512 007215 19937604 na godz. na dobę w sumie

kategoria: ebooki (j. angielski)
>>

NOWOŚCI dodane od twojej poprzedniej wizyty: +2
2012-05-28
Consumer behavior on international market - ebook/pdf
Consumer behavior on international market - ebook/pdf
Sławomir Smyczek
Placet

Overall, author’s intention is to combine the latest theoretical concepts with up-to-date examples of consumer behavior from different markets and cultures. To create the book useful for students studding at International Business, Psychological Economy, as well Marketing and Management courses were added tasks for individual and group solved in activity table.
The book does not cover all the important problems and issues of consumption and consumer...

2010-09-03
The Development of Coca-Cola Advertising Campaigns (1886-2007) - ebook/pdf
The Development of Coca-Cola Advertising Campaigns (1886-2007) - ebook/pdf
Aleksandra Justyna Kulawik
Wydawnictwo e-bookowo

From the very beginning of our civilization we are exposed to the influence of advertising in a variety of forms. The key to success is very close and it is called: advertising campaigns. One of the most popular companies in the world has scored a success that one has never ever dreamt about before - C o c a - C o l a . The major target of this dissertation is to present the way the Coca-Cola Advertising Campaigns have developed since the birth...